Chipotlanes typically contribute about $1 million to restaurants annually, so staff needed to be in place to run restaurants efficiently and with speed and accuracy, she said.Ĭhipotle learned quickly that it needed to acclimate consumers to the pickup windows. The operations team in the field and operation services team, which innovates around equipment, crunched numbers to see how many employees were needed on the digital makeline and how much that would cost. Staff also needed to work in the exact same manner as they did at the front lineįiguring out the right amount of labor was a learning process, she said. “Adding the Chipotlane pretty much required a redesign of our restaurant, both dining and kitchen … and that was a pretty mammoth task for us,” Zalotrawala said.ĭigital makelines needed to be an exact replica of the frontline, which for Chipotle meant making sure there were full pans that held cold and hot wells, she said. This took a lot of coordination among various departments - including the operations services team, which innovates around equipment - and the operations team in the field to see what worked and what didn’t work, she said. Construction plans had to be redrawn and the permitting processes redone, Zalotrawala said. Going back and adding a pickup window to sites that were already approved was difficult. “Wherever possible, whenever possible, we want to try to work really hard to get that pickup window.” “Our priority for development will always be the Chipotlane,” Zalotrawala said. This channel, which generates roughly 15% higher sales than a traditional Chipotle restaurant, led to a shift in real estate, construction and labor strategy, Zalotrawala said. It is also targeting 255 to 285 restaurant openings in 2023, and 80% of new restaurants in 20 will feature Chipotlanes. This year, the company is on track to open between 235 and 250 restaurants, 80% of which will have a Chipotlane, CFO Jack Hartung said in October during an earnings call. In November, Chipotle opened its 500th Chipotlanes and most of its future pipeline will contain these pickup lanes. “We could see that the sales margins and returns are far higher in restaurants that had a Chipotlane versus non-Chipotlane.” “ By 2019, we saw promise in the concept,” Zalotrawala said. Chick-fil-A, which had the worst speed of service time of those brands, came in at 325 seconds. Taco Bell’s drive-thru speed of service time averages 221 seconds, for example, which is the fastest restaurant drive-thru time for 2022, according to a QSR Magazine report on the 10 quickest drive-thru chains. Transactions at a Chipotlane take less than 30 seconds, far less than a traditional drive-thru, Zalotrawala said. The chain leveraged its app and online ordering capabilities to let customers order their food without waiting in line behind another car or giving their order to a speaker box, Zalotrawala said. ![]() Kale, chopped peanuts, parmesan cheese, house-made croutons, Thai peanut sesame vinaigrette dressing.One way to bring all of these elements together was a mobile order pickup window, later dubbed the Chipotlane. Our house roasted Tri-Tip thinly sliced, crispy onion strings, lettuce, tomato, honey mustard.Ĭrunchy cabbage, tomato, grilled onions, smoked jalapeño tartar sauceĬhoose a half park stone tri-tip sandwich or half park Reuben sandwich served with any cup of soup or one of the following salads: citrus & pecan, iceberg wedge or Thai peanut kale salad ![]() Our house roasted Tri-Tip thinly sliced served au jus with caramelized onions. Our buttermilk fried chicken topped with cilantro slaw, tomato Wood grilled chicken breast topped with PS Original BBQ Sauce, applewood smoked bacon, Tillamook cheddar cheese, lettuce, red onions All sandwiches and handcrafted burgers are served with your choice of steak fries or Thai peanut slaw (make them cajun fries with chipotle ranch for an additional $1)Ĭorned beef, baby swiss, sweet slaw, Russian dressing on toasted corn rye Our chicken sandwiches are made with fresh, hormone-free, 100% all natural chicken. Seared rare Ahi tuna, mixed greens, fresh green and purple cabbages, green onions, red peppers, pickled cucumbers, tomatoes, avocado, crispy wontons, sesame dressingĪpplewood-smoked bacon, tomatoes, apple slices, toasted pecans, bleu cheese dressing Mixed greens, Tri-Tip, bleu cheese, roasted red peppers, green onions, house-made croutons, PS vinaigrette dressing Mixed greens, sliced grilled chicken breast, fresh white corn, black beans, tortilla strips, Tillamook cheddar cheese, green onions, tomatoes, cilantro, crispy onions strings, BBQ-ranch dressing Kale, chopped peanuts, parmesan cheese, house-made croutons, Thai peanut sesame vinaigrette dressingĬhopped greens, avocado, apple sticks, mandarin oranges, berries, bleu cheese, toasted pecans, raspberry vinaigrette dressing
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